Our Approach

Nobis Agri Science has the winning formula to keep your business healthy.  Our approach consists of expert nutritionists, high quality, research backed products, and comprehensive business support for your success.

With 40 plus years in business, Nobis Agri Science has built a reputation for upholding the highest standards of quality and integrity. The health and performance of your business is our number one priority.  Each operation is unique, and that is why we develop custom solutions to fit your business.

With Nobis Agri Science, you can count on a full farm approach to deliver a high performing herd and a profitable business!  Nobis Agri Science works with you, invests in your success, and offers you the team and tools to maintain a happy, healthy herd!


Optimizing your herd’s health and performance.
Your Nobis Agri Science Nutritionist can design a program to help you maximize performance and ensure your herd is receiving sufficient and necessary nutrients.


Data driven solutions.
By studying your herd records, KPIs, and completing ration evaluations, our nutritionists can present opportunities to improve the health and performance of your herd.


Improving the bottom line.
Every decision made comes out in the bottom line. Our team brings tools and resources to help you buy right, control costs, benchmark, and monitor trends to improve profitability.

People Focus

Supporting you and your team.
Working closely with you and your team, we take a full farm approach. We get a full understanding of your goals and support you in your path to success.

About Nobis Agri Science

Nobis Agri Science was born out of the experience and passion of its founder, Terry Nobis, who started on the family dairy farm. The business grew with the addition of his son, Ben Nobis, who brought critical business and accounting expertise to complement the team. Ben and Terry, along with an impressive team of ruminant nutritionists, feed production associates, and customer service, have built the business to be an award winning, market leader in the Midwest.

The business has grown, but the values have remained consistent – bringing innovative, progressive solutions to the dairy customers, focused on the success of the dairy business owner.

Testimonials from happy customers and happy cows!

"“You can buy commodities and feed anywhere, but for our organization, we look for service. That is what brought us to Nobis Agri Science. They have fed a lot of cows for a lot of years. Reliability. Dependability. Service... It’s all there.”"

Double Eagle Dairy, Inc. ~ John Weller

""I enjoy working with Nobis Agri because their service is timely and dependable, and they are honest, trustworthy and hardworking people.""

Scenic View Dairy ~ Mark Lucas

""We enjoy working with Nobis Agri because of the great service, the on-time feed delivery and it's a pleasure to work with our nutritionist in person.""

Highland Dairy ~ Theo & Annmiek Poelma

Stay Up-to-Date with the Latest News from Nobis Agri Science

Nobis Agri Science is constantly looking to improve our products and services while also keeping costs as low as possible for our client base. We also strive to keep our clients informed about the latest news from the dairy industry. You can check here periodically to read the latest news and articles we have found helpful in our endeavors.


With the benefit of hindsight, USDA now believes there were many fewer dairy heifers on hand at the beginning of 2023 than previously thought. In its biannual Cattle inventory report, the agency slashed its estimate of the dairy heifer headcount on January 1, 2023 by 263,600 head.

KPI alphabet soup: Defining acronyms of high-performance dairies

Four KPIs that have considerable impact on dairy productivity and profitability are income over feed cost, dollars per pound of dry matter, energy-corrected milk efficiency and money-corrected milk. Interpreting dairy key performance indicators (KPIs) have you feeling like eating an alphabet soup sandwich? While there are hundreds of ways to slice and dice dairy metrics,…


The key as a manager is to find or construct seats where an individual’s three circles line up with the needs and responsibilities of that seat. If you have the right person on the bus, but they’re in the wrong seat, they will fail or they’ll certainly struggle.

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620 Gray Street
P.O. Box 394
Plainwell, MI 49080